NS&I
Project type
Digital, print, motion, campaign roll-out
Year
2023-2025
NS&I is the UK's savings bank. Inspired by their savers and their stories, they empower people to save confidently and safely.
As part of the creative team at TMW Agency, I have worked as a key designer / brand guardian for NS&I, delivering assets for multiple integrated campaigns. These include assets for OOH, email, social, web, press and more.
Click to play
Savings Awareness
An awareness campaign to get people to save with NS&I by inspiring them to reach their long-term and short-term savings goals.
Click to play
British Savings Bonds
A campaign targeted at older savers to raise awareness about the launch of NS&I's new product – British Savings Bonds.
Child Regular Savers
An email campaign aimed at parents to get them to save regularly for their children's future with Premium Bonds.
Christmas Money
An email and direct mail campaign aimed at parents to get them to consider inversting their children's christmas money in Premium Bonds.
New Joiners Quiz
A quiz hosted on the NS&I website where new savers can find out their 'money personality'. Designs include question pages, and four money personality pages optimised for both mobile and desktop.
Click the arrow to scroll through
Newsletter Redesign
A redesign of NS&I's quarterly customer email. The challenge included creating four email templates – one for each season. The emails needed to be engaging, have space for a lot of content, and reflect NS&I's ethos of being people-focused. I achieved creating spaces for photography, introducing an interactive poll module, and creating sub-heads using expressive typography. I also designed a module specifically for longer-form content, with left-aligned text to improve legibility.
