​​​​​​​NS&I is the UK's savings bank. Inspired by their savers and their stories, they empower people to save confidently and safely.

 

I worked as the principal designer to create their social media playbook. We evolved their brand and developed detailed guidance and a comprehensive design system, exploring elements such as motion, dynamic type and imagery. Through this, we created a system to effectively and consistently produce optimised social media advertisements which increase engagement, boost brand recognition, and help NS&I to continue championing the everyday saver in the social media space.